Elizabeth Grace Connell
Elizabeth Grace Connell
Brand-fluent. Set-ready.
Hi, I'm Elizabeth. I've spent the last several years running brand campaigns and shoots for consumer brands — from concept through shoot day to final delivery. I love the work of translating brand vision into something a crew can actually execute. Currently contracting with production studios across Southern California and beyond.
Creative Direction // Art Direction // Production Coordination // Brand Strategy
TRUST MATTERS.
here’s what others have to say about working with me….
“When others might see roadblocks, Elizabeth sees opportunity. She is a rare leader who can zoom out to articulate a compelling vision and then roll up her sleeves to execute it with excellence. Whether she's building a brand from the ground up or refining an existing narrative, she brings a sense of care, conviction, and creative clarity that is rare in any industry.”
– Bree M.
CEO, EVELYN & BOBBIE
“Elizabeth's creative & brand direction is nothing short of exceptional. She always arrives well-prepared to deliver excellent results. Her artful briefs, clear communication & ability to elevate brand visuals, even within limited resources, set her apart. Elizabeth is brilliant, adaptable, and incredibly hard-working. ”
– Jenna S.
SEASONED EDITORIAL PHOTOGRAPHER
“Elizabeth is the multi-faceted creative that you want on your team. She skillfully moves from big-picture strategies to tiny visual details without missing a beat. She is thoughtful in her approach, but quick on her feet and decisive when it matters most.”
– Abby B.
SR. PRODUCTION MANAGER
WORK SAMPLES
A selection of brand campaigns and shoots I've led from concept through production, including art direction, casting, shoot management, and on-set creative direction.
Product Launch Campaign
Concept, Creative Direction, Campaign Design
Email & Performance Marketing
Creative Direction, Shoot Production, Art Direction
Television & Streaming Ads
Creative Direction, Shoot Production, Casting
Direct Mail & Print Campaigns
Creative Direction, Shoot Production, Art Direction
Brand Foundations & Identity Design
Concept, Creative Direction, Production
Product Launch Campaigns
Concept, Creative & Photography Direction
Concept & Creative Direction
Brand, Design, Positioning Strategy
Brand Foundations & Identity Design
Brand Identity Design, Wellness Positioning
BY THE NUMBERS
a few results I’m particularly proud of:
+150%
revenue growth
Scaled a high-growth consumer brand from early-stage to midsize in two years through focused customer acquisition strategies and meaningful LTV expansion.
+40%
conversion lift
Achieved through strategic testing of copy, design, UX, and imagery to drive measurable gains in site performance.
3-10x
campaign returns
Delivered consistent, scalable ROI increases through bold creative direction, disciplined testing, and cross-channel collaboration.
Any questions?
Want to work together? Partner on a new project? Debate the meaning of life? I’m all ears.
Drop me a line: elizabeth@formtheorystudio.com