True Complexion | Paid Digital & Print Campaign

Campaign Objective: Establish the brand as a leader in inclusivity by highlighting a diverse range of skin-tone options in an evergreen campaign, celebrating representation and individuality. This campaign resulted in increased sales across all channels & an average ROAS of 3x in digital platforms.

Key Channels: Digital performance marketing, print catalog, retail partner print materials.

My Role: Full creative direction & execution: concept, branding, casting, photography direction, copywriting, and design.

Campaign Manifesto: Your perfect nude is personal. Scientifically engineered to lift, beautifully designed to disappear. Beacuse inclusivity is in our DNA. Delivering comfort, for every body.