Project Overview: Brought in during the early stages of development to help shape the brand and marketing foundation for a new wellness and adventure resort. Partnered closely with the founders to align the guest experience and overall vision with a cohesive, memorable identity. The partnership is ongoing, with plans to build out the full brand and marketing strategy, expand the design system, and develop social content and physical touchpoints as the project moves toward launch.

My Role: Collaboratively created brand name, designed the logo and visual identity system, and developed the first investor-facing design framework. Worked closely with the founders to establish a brand foundation that is aligned with the principal project vision and can evolve alongside the resort’s programming, interior design, and guest experiences as those details come to life.

Outcome: Delivered a refined early-stage identity and design system that set the tone for the brand’s next phase of development. Upcoming work will focus on building a comprehensive brand marketing strategy, shaping fuller creative direction, establishing brand voice and narrative, and defining a cohesive digital presence to bring the resort’s story to life across every channel.