Blue Cloud | Multi-Channel Launch Campaign
Campaign Objective: Introduce a new color, evoking a summer feel with strategic lighting in a studio setting, with a goal of driving repeat sales from existing customers and acquiring new audiences.
My Role: Full creative direction: campaign concept, casting, design direction, photography and post-production direction.
Outcome: Blue Cloud sold out in all styles and sizes within 2 months and had an average ROAS of 4-6x across digital & print DTC channels.
Moonstone Lace | Multi-Channel Launch Campaign
Campaign Objective: Introduce a reimagined best-selling pattern from the brand’s vault in new styles to drive sales from both loyal and dormant customers while simultaneously acquiring and converting new audiences.
My Role: Full creative direction & execution: shoot concept, casting, design, photography and post-production direction.
Outcome: Moonstone Lace quickly became the brand’s best-selling fashion color, selling out within weeks.
