PORTFOLIO | Elizabeth Grace Connell
PORTFOLIO | Elizabeth Grace Connell
Come here often? Allow me to introduce myself...
I’m Elizabeth! A hard-working creative director, brand strategist, problem solver, and certified marketing unicorn. (Okay, fine... there's no certification for that, but just ask anyone who's worked with me!)
I obsess over thoughtful design execution, geek out on innovative go-to-market strategies, and have made it my life’s mission to build and refine brand identities that tie creative direction and business objectives together with a data-informed bow.
Over the last decade, I’ve led both agency and in-house teams, acting as creative director, brand manager, and strategic consultant for brands across apparel, lifestyle, hospitality, CPG, and other omni-channel retail brands. I love to direct creative content that moves the needle, develop integrated campaigns that meet customers where they are, and craft compelling narratives that connect across digital marketing, UX, retail, events, partnerships, and PR teams.
At heart, I’m a marketing & photography nerd with a creative spirit, an analytical mind, a passion for discovering efficiency through innovation (hello AI!) and an unrelenting curiosity about the psychology that makes brands stick.
TRUST MATTERS.
here’s what others have to say about working with me….
“When others might see roadblocks, Elizabeth sees opportunity. She is a rare leader who can zoom out to articulate a compelling vision and then roll up her sleeves to execute it with excellence. Whether she's building a brand from the ground up or refining an existing narrative, she brings a sense of care, conviction, and creative clarity that is rare in any industry.”
– Bree M.
CEO, EVELYN & BOBBIE
“Elizabeth's creative & brand direction is nothing short of exceptional. She always arrives well-prepared to deliver excellent results. Her artful briefs, clear communication & ability to elevate brand visuals, even within limited resources, set her apart. Elizabeth is brilliant, adaptable, and incredibly hard-working. ”
– Jenna S.
COMMERCIAL PHOTOGRAPHER
“Elizabeth is the multi-faceted creative that you want on your team. She skillfully moves from big-picture strategies to tiny visual details without missing a beat. She is thoughtful in her approach, but quick on her feet and decisive when it matters most.”
– Abby B.
FREELANCE PRODUCTION MANAGER
WORK SAMPLES
Evelyn & Bobbie | Moonstone Lace Launch
Concept, Creative Direction, Casting
Evelyn & Bobbie | True Complexion Campaign
Concept, Casting, Creative Direction, Design
A selection of my work developing branded campaigns and creative assets from concept to completion. I led every stage of the creative process for these projects, from crafting narratives and copywriting to casting, directing on-set visuals, selecting imagery, writing compelling copy, and managing or executing design of final assets.
Mindalo | Brand Launch
Brand Kit & Logo Design
Evelyn & Bobbie | Email Campaigns
Concept, Creative Direction, Casting
Evelyn & Bobbie | Matcha Launch
Evelyn & Bobbie | CTV Campaigns
Concept, Casting, Creative Direction
Evelyn & Bobbie | Blue Cloud Launch
Creative Direction, Strategy
Creative Direction, Design
Evelyn & Bobbie | Seasonal Sale
Concept, Creative Direction, Casting
+40%
Drove +40% YoY conversion for a legacy brand through digital brand alignment & UX optimization
BY THE NUMBERS
a few recent results I’m particularly proud of:
+150%
Scaled a founder-led brand from $10M to $28M in two years for +150% revenue growth through a combination of strategic new customer acquisition and notable LTV increases
3-10x
Consistently delivered 3–10x ROI on multi-channel campaigns through sharp creative direction, bold testing strategies, and thoughtful strategic partnerships
Any questions?
Want to work together? Partner on a new project? Debate the meaning of life? I’m all ears.
Drop me a line at elizabeth@formtheorystudio.com