True Complexion | Paid Digital & Print Campaign

Campaign Objective: Create a cohesive look and feel for a New Years promotional event that spanned products from various past campaigns. Clearly and urgently communicate value to the customer while maintaining an elevated, premium brand standard and tapping into seasonally relevant messaging.

My Role: Full creative direction & execution: promo branding, image curation and merchandising, photo direction, copywriting, and design.

Campaign Manifesto: Cold days, warm layers. The Winter Essentials Event brought together best-selling comfort pieces from across the brand into one elevated, seasonal story — all at rare, limited-time prices. Thoughtfully curated. Purposefully styled. Built for comfort in every climate.

Outcome: Successfully achieved 4-6x ROAS by analyzing previous performance marketing creative from both sale and full-price periods to identify ad copy and imagery with highest likelihood of success, due to short sale period with minimal opportunity to complete direct testing during sale dates.