Moonstone Lace | Multi-Channel Launch Campaign

Campaign Objective: Introduce a reimagined best-selling pattern from the brand’s vault in new styles to drive sales from both loyal and dormant customers while simultaneously acquiring and converting new audiences.

My Role: Full creative direction & execution: shoot concept, casting, design, photography and post-production direction.

Outcome: Moonstone Lace quickly became the brand’s best-selling fashion color, selling out within weeks.