CREATIVE DIRECTION // PRODUCTION // BRANDING
Brand-fluent. Production-ready.
Hi, I'm Elizabeth. I've spent the last several years leading creative production and marketing strategies for consumer brands. From concept, to shoot day, through final design and delivery, I love the work of translating a brand’s vision into beautiful, strategic content.
Currently partnering with production studios, agencies, & brands across Southern California and beyond.
Elizabeth Grace Connell
Elizabeth Grace Connell
TRUST MATTERS.
here’s what others have to say about working with me….
“When others might see roadblocks, Elizabeth sees opportunity. She is a rare leader who can zoom out to articulate a compelling vision and then roll up her sleeves to execute it with excellence. Whether she's building a brand from the ground up or refining an existing narrative, she brings a sense of care, conviction, and creative clarity that is rare in any industry.”
– Bree M.
CEO, EVELYN & BOBBIE
“Elizabeth's creative & brand direction is nothing short of exceptional. She always arrives well-prepared to deliver excellent results. Her artful briefs, clear communication & ability to elevate brand visuals, even within limited resources, set her apart. Elizabeth is brilliant, adaptable, and incredibly hard-working. ”
– Jenna S.
COMMERCIAL PHOTOGRAPHER
“Elizabeth is the multi-faceted creative that you want on your team. She skillfully moves from big-picture strategies to tiny visual details without missing a beat. She is thoughtful in her approach, but quick on her feet and decisive when it matters most.”
– Abby B.
SR. PRODUCTION MANAGER
A selection of work that illustrates how I bring brands to life from concept to campaign, leading creative direction, production, design, and every detail in between.
WORK
Commercial shoots I led from concept through production, including creative direction, casting, styling, and on-set leadership.
CREATIVE PRODUCTION
MARKETING & DESIGN
Brand identities and marketing assets designed to support campaigns across digital, print, email, and social.
Creative Concepts
Moodboards & Visual Development
Art Direction
Styling & Department Direction
Creative Briefs & Storyboards
Shot List Development
On-Set Direction
Crafting the concepts and visual storytelling for compelling campaigns.
CREATIVE DIRECTION
Equally at home shaping strategy, defining the creative vision, and rolling up my sleeves to bring it to life.
CAPABILITIES
Production Coordination
Shoot Planning
Crew & Vendor Coordination
Casting Management
Budget Management
Scheduling & Logistics
Asset Delivery
Connecting the creative vision with seamless on-set execution.
PRODUCTION
Brand Positioning
Visual Identity Design
Campaign Strategy
Content Strategy
Content Development
Social & Web Design
Aligning strategy, identity, and design into cohesive brands.
BRANDING
BY THE NUMBERS
a few results I’m particularly proud of:
+150%
revenue growth
Scaled a high-growth consumer brand from early-stage to midsize in two years through focused customer acquisition strategies and meaningful LTV expansion.
+40%
conversion lift
Achieved through strategic testing of copy, design, UX, and imagery to drive measurable gains in site performance.
3-10x
campaign returns
Delivered consistent, scalable ROI increases through bold creative direction, disciplined testing, and cross-channel collaboration.
Any questions?
Want to work together? Partner on a new project? Debate the meaning of life? I’m all ears.
Drop me a line: elizabeth@formtheorystudio.com