Evelyn & Bobbie | CTV Ad Spots

Objective: Test into a new channel for the brand: streaming ads. Tested into multiple audiences and networks to establish baseline returns and optimize creative towards varying element of the brand narratives, visuals, and featured products.

My Role: Casting and creative direction (inclusive of script, editing, and music.)

Campaign Results: On average, these campaigns had a ROAS of 6-10x, exceeding industry norms and establishing CTV as a viable and profitable marketing channel for the organization.