Blue Cloud | Multi-Channel Launch Campaign

Campaign Objective: Introduce a new color, evoking a summer feel with strategic lighting in a studio setting, with a goal of driving repeat sales from existing customers and acquiring new audiences.

My Role: Full creative direction: campaign concept, casting, design direction, photography and post-production direction.

Outcome: Blue Cloud sold out in all styles and sizes within 2 months and had an average ROAS of 4x